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www.BusinessGeomatics.com
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DEMOS Data visualization can be used to analyze trends at levels ranging from national to regional, and even at shopping centre levels. This innovative way of looking at data, whether it is sales, vacancy rates, or other variables of interest, provides retailers with valuable information on which to base their decisions. Consider the following examples: (Note: If you have a fast Internet connection, you can download full-motion videos of these visualizations. To do so you require either Windows MediaPlayer or QuickTime Player installed on your computer, depending on which video you wish to view. Links to obtain these players are provided below. Otherwise, the accompanying still photos will provide a glimpse into what is possible with data visualization.)
Retail sales by FSA (3-digit postal code) in Canada Total Annual Retail Sales over time Canada Total Sales Movie (18 MB) Note: Requires Windows MediaPlayer to view.
Sales per square kilometre over time Canada Sales / Sq Km Movie (4.2 MB) Note: Requires QuickTime to view.
VISUALIZATION AT THE REGIONAL LEVEL Retail Sales in the GTA over time: This video shows the trend in retail sales in the Greater Toronto Area annually from 1989 to 1998 GTA
Retail Sales Movie (1.2 MB)
Note: Requires QuickTime to view.
VISUALIZATION BY RETAIL SECTOR Top 100 FSA's for Fashion sales in Canada, 1998 Fashion
Retailer Movie (14.5 MB)
Note:
Requires QuickTime to view.
Department Store Movie (12.7 MB) Note: Requires QuickTime to view.
The following video illustrates the application of visualization at the shopping mall level. The animation shows a planogram of a major mall with the colour reflecting the store category and the height of the bar the store sales. The data shows monthly sales over a two year period. Shopping Mall Movie (1.6 MB) Note: Requires QuickTime to view. DATA FUSION The ability to merge information from different databases, such as data on retail sales and information on what major chains, shopping centres and power centres exist in a given FSA is an integral element of decision support. Power Centre Movie (18.5 MB) Note: Requires Windows MediaPlayer to view.
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